The Brand
Aimed at emancipated spirits who still believe in dreams and want to enhance their unique personality, Dedo Natis offers casual wear with a tailored soul. It seeks to make everyday life special through creations rich in color, poetry, and that touch of eccentricity that never hurts.
Each capsule collection tells a story and draws inspiration from ancient suggestions or references to nature and its magnificence, translating into generous volumes and clever silhouettes, and the audacious use of prints and embroideries, sometimes combined in unusual ways. Yet, it always maintains a full Made in Italy style, which signifies artisanal care and attention to details and materials, in order to offer an ethical, practical, and original wardrobe that combines quality and beauty, extravagance and elegance.
In a world of overexposure where we are often asked to conform to pre-established models and standards, we want to make space for a new concept of fashion, free from conditioning and timeless, so that women of all ages can feel free to express their authenticity and joy of life through their clothes.
The Designer
Chiara De Donatis, born in 1989, lives and works in Rome.
After her academic studies in art and design, she specialized in women's pattern making and began working for several haute couture ateliers in Rome.
In 2019, she founded the brand that bears her name. She promotes her creations by participating in various fairs throughout Italy and at Alta Roma, a hub for young fashion designers, exhibiting for three seasons within the Showcase project.
In 2021, she opened her studio-atelier in the Monteverde district of Rome, and in 2024, she opened her first temporary shop in Monti, one of the capital's most iconic areas.
She is as stubborn as steel and as sensitive as a tulip petal, flaws that allow her to pursue her project with resilience and passion. In her free time, she loves to paint, practice yoga, travel, dance wildly to loud music, and drink tea.
Sustainable fashion
Dedo Natis designs and produces with environmental and social sustainability in mind. Each creation is born with the intent to enhance and spread our inherent culture of beauty and well-made products, which is why we are committed at every level of the supply chain to adhere to this mission.
We have decided to move beyond the idea of "collection," which often conceals the concept of planned product obsolescence. Instead, we choose to design meaningful capsules with a strong and cohesive visual identity, independent of a specific season, durable, and adaptable to the taste and mood of the woman who wears them, rather than merely aligning with a momentary trend.
We prioritize the use of high-quality Italian fabrics certified GOTS (organic) and OEKO TEX Standard 100 (absence of harmful substances), and we partner with printing and embroidery companies that adopt ethical practices in the creation and production of their semi-finished products.
Our garments are produced in central Italy, in highly experienced yet small, mostly family-run workshops, with which the designer collaborates directly to optimize each model, ensuring quality and beauty for the end customer.
Our commitment is to reduce, as much as possible, the negative impact on the planet of all our practices, in order to adhere to and promote the concept of responsible fashion.