Folk Journey - The Story

Folk journey is a riot of sensations. Not only visual – vibrant and saturated colors stand out against more neutral and pastel bases – but also tactile, olfactory, auditory…

The idea originated in a chaotic and dusty market in Marrakech, made its way to a typical artisan workshop in a Roman alley, passed through the exquisitely decorated ceiling of a lavish villa in Jaipur, and ended its journey amidst the noisy ups and downs of Lisbon, framed by colorful houses.

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The concept

The silhouettes are soft and ample, embracing the movements of a curious stroll amidst ancient scents and enchanting architecture. Prints range from micro-folk floral motifs to striking Arabian serpentine patterns reminiscent of damask fabrics. Embroidered elements with metallic threads appear occasionally, enriching blouses and embellishing evening gowns.

The spirit of travel permeates the entire project, but it narrates a journey far from fast-paced and frantic rhythms; it is a journey of slowness, enjoyment, and opulence, for those who lose themselves in the beauty of details and rediscover themselves in the excitement of discovery.